Elevera advises Swedish Adfenix on $6m Series A Financing to extend Market Lead in Automated Social Relationship Services for Real Estate Agencies
Elevera AB, the technology strategic adviser, acted as the exclusive corporate adviser to the real-estate tech company Adfenix in securing its first institutional equity funding to fuel growth and innovation. The round was lead by Notion Capital and Industrifonden, with participation from Swedish Starbright Invest and Goodfellows.
GOTHENBURG, Sweden – October 19, 2017 – Adfenix, the Swedish real-estate technology specialist, today announced it has raised $6m in a series A funding round to continue its meteoric growth and early market dominance in the Nordics, UK and Australia. The funds will boost continued innovation and accelerate Adfenix’s cloud-based customer services offering to real-estate agencies in all major economies in Europe and open up for entry into the US market during 2018.
Adfenix’s exponential growth has been driven by its fully automated social relationship services platform, purpose built for national and international real-estate agencies with multiple offices or franchises.
Gabriel Kamienny, Co-founder of Adfenix says: “We are equipping real estate agents and their clients with the power to sell and buy homes easier and quicker. I truly believe that the real estate agents of tomorrow are all going to be tech-enabled, and we want to help both traditional agencies to make this leap as well as boosting the new class of hybrid online agencies with their social media services. We have had the great pleasure of having a lot of awesome people joining our force lately, and this is a key reason for our success. We are also delighted to have Notion Capital, Industrifonden, Starbright and Goodfellows as investors as we continue our quest to help the worlds’ estate agents reinvent themselves!”
Today, large real-estate companies like RE/MAX, Sotheby’s and Harcourts are using the Adfenix B2B cloud platform to automatically reach significantly more potential home buyers, increase viewings, maximize end price and ultimately empower their agents to shorten sales cycles and sell more homes with less manual effort.
Chris Tottman, partner at Notion Capital says “Residential real-estate is the worlds largest asset class and the process of selling and buying property is now ripe for digitization, more automation and improved customer experience. We were very impressed by how quickly Adfenix has transformed large real-estate agencies’ sales performance by automatically mapping and analyzing underlying property data, leveraging social media and using intelligent chat-bot messaging to optimize the property transaction process. We can see that Adfenix has taking the early lead with the clear aim to become the de-facto category leader in this space.”
John Sjölander, Partner at Industrifonden adds: “It’s not often we see a bootstrapped startup achieve this amazing international growth in such a short timeframe, and display profitability at the same time. We are impressed by the team, the metrics and speed of execution and are super excited to be part of the investor syndicate behind Adfenix’s future growth”.
Elevera’s CEO & Founder Thorgeir Einarsson, leading the process, added: “Ever since the first meeting with the young Adfenix leadership team, I was impressed by their clarity of direction, speed of sales execution and passionate leadership skills. It’s been enjoyable to advise and work closely with this uniquely talented team and I would like to thank them for the opportunity. I’m convinced Adfenix will continue its explosive growth curve to become the de-facto category leader, especially now with the support of quality investors Notion Capital and Industrifonden.”
This is the first institutional financing for Adfenix. Chris Tottman, partner at Notion Capital and John Sjölander, partner at Industrfonden, will join the board of Adfenix AB.
“Elevera helped Adfenix in preparing for and concluding a Series A fundraising of $6 MUSD from top-notch investors in September 2017. Elevera’s Thorgeir Einarsson provided guidance that has been invaluable. His support has enabled us to keep up our rapid growth and beat budget every month during the entire, surprisingly smooth, process. Meanwhile, Elevera dived deep into the business and has been a big part in helping Adfenix level up as a company, including but not limited to sharpening our overall strategy, building financial models and producing a compelling pitch-deck.” – André Hegge, Co-founder & CEO of Adfenix
About Adfenix AB
Adfenix was founded by André Hegge and Gabriel Kamienny, based on the insights and vision that todays real-estate market was highly inefficient and customers should expect a much better experience when buying or selling a home. Today Adfenix services 85 global real estate agents in Europe and Australia/NZ with a cloud-based automated social media marketing platform that implements within weeks on top of existing systems infrastructure. The solutions helps real estate agents reach the right target group outside of the traditional portals and shortens sales cycles while increasing the end price. Adfenix is headquartered in Gothenburg, Sweden with offices in UK and Australia. For more information visit www.adfenix.com
About Elevera Advisers
Elevera Advisers provide hands-on strategic advisory, fund-raising and M&A services for technology start-ups and growth companies. Elevera has its base in Sweden with associates in London and San Francisco. Visit http://www.eleveraadvisers.com for more information.
About Notion Capital
Notion Capital is a venture capital firm based in London, England, investing in early stage business-to-business, software as a service businesses.
About Industrifonden
Industrifonden is one of the larger venture capital firms in the Nordics, backing growth companies in the Technology or Life Science sectors. The head office is in Stockholm, Sweden, where the team of 30 professionals are located.
About Starbright Invest
Starbright Invest is an investment firm based in Jönköping, Sweden,with focus on identifying entrepreneurs and fast growth companies that can scale explosively to create, transform or dominate an industry in particularly tech/digital SaaS and digital marketplaces.
About Goodfellows AB
Goodfellows is a Swedish IT outsourcing company with its base in Gothenburg, Sweden.
PR Contact: Thorgeir Einarsson, CEO
Phone: +46 76 102 1742
Email: te@eleveraadvisers.com
